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Survey Shows When it Comes to Holiday Gift Giving, Mom Knows Best

by Donna Beadle

(FeatureSource) Fruitcake, homemade sweaters, socks; we’ve all been on the receiving end of a less-than-perfect holiday gift. According to a survey by Sam Goody stores, mom probably wasn’t the sender, but Aunt Gertrude could have been. Forty-seven percent of survey respondents stated mom knows best when it comes to gift giving, while 21 percent said their aunts’ gifts were less than stellar.

The National Retail Federation estimates between four to six percent of gifts will be returned this holiday season. In the spirit of Sam Goody’s Bad-Gift Boycott, a quest to rid the world of bad holiday gifts, a survey was conducted about all aspects of gift giving and receiving.

Participants were asked about the gift they would dread receiving. Thirty-four percent of respondents said they dread opening homemade clothing, followed closely by cheap cologne/perfume (30 percent) and fruitcake (25 percent). To help bad-gift givers, Sam Goody also asked what gifts were on the participants’ gift lists. Forty-six percent said DVDs, 24 percent wanted video games while 17 percent would rather decide for themselves with gift cards.

Other interesting findings include:
bulletWhen it comes to family members, parents are the hardest to shop for. Thirty-three percent of respondents didn’t know what dad would want this holiday season, and 24 percent said shopping for mom is always a challenge.
bulletForty-one percent of survey respondents said young adults (19-25 years) were the most difficult age group to purchase gifts for. Teens (13-18 years) were the second hardest at 28 percent, followed by tweens (10-12 years) at 23 percent. Children under 10 were considered the easiest group.

To help bad-gift givers and receivers this holiday season, Sam Goody created “Sam Goody’s Bad-Gift Givers Anonymous,” www.badgiftboycott.com, to help combat bad-gift giver syndrome. Bad-gift givers can find information on how to kick the habit along with a list of great gifts to help them make better choices. For bad-gift victims, the site has information on local “Sam Goody Bad-Gift Boycotts,” a “Bad-Gift Hall of Shame,” sarcastic responses to use when a bad gift is received, and a national sweepstakes to find the America’s worst gift.

“Rather than focus on the standard top 10 list of gifts, Sam Goody developed an innovative twist to holiday gift giving,” said Brian Miller, vice president of Marketing for Musicland. “The Bad-Gift Boycott Web site is full of tips to help bad-gift givers mend their ways and bad-gift receivers to cope with undesirable gifts.”

See Also:

Anatomy of a Bad-Gift Giver
From procrastinators to re-gifters, there are many types of bad gift-givers. Here are some of the most common bad-gift faux pas and how to avoid them.

Easy Holiday Crafts Kids (and Grown-ups) Will Love
During the holidays, families don’t have time for elaborate projects. Here are three simple crafts your kids will love this holiday season.

Rich or Poor ??
What makes a person rich? What would happen if we all gave thanks for everything we have, instead of worrying about what we don't have.

Give The Gift Of Good Health
Instead of giving the same old gifts this holiday season, give the ones you love something that will truly benefit them. Help them get more healthy through gifts of fitness.

An Organized Thanksgiving
Here are 10 tips for a fun, organized, stress-free Thanksgiving, with plenty of time to enjoy the true meaning of the holiday!

How to Make Your Own Easter Treats
Don't rely on store-bought Easter items. This year, make personal baskets and goodies for your children. This article gives suggestions on how.

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